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Gwangju co-branded products opened the way to Vietnam.
Gwangju Co-Brand (ip:)
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  • Date 2019-10-12
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Photo: Gwangju City and Gwangju Techno Park (Director Kim Seong-jin, left) participated by Lee Byung-hoon (second, left), the Ministry of Culture and Economy, Hyun-sung Autotech Co., Ltd., a Gwangju co-brand company, and Vietnam HB Tech (CEO Myung-chul Jung) · Second right) and Alter Solution Co., Ltd.

Gwangju announced on July 27 that Hyunsung Autotech, a participating company of Gwangju co-brand, signed an export contract with Vietnam HB Tech to sell 1,000 units of $ 1 million of all-purpose cookers in the 2nd floor of the Gwangju Techno Park.

The export contract was progressed quickly with the active interest and will of the Vietnamese corporate representatives since Hyunsung Autotech Co., Ltd., who participated in the Gwangju co-brand as a joint export council of Vietnam for export consortium business in January, met Vietnam HB Tech for the first time.

Jung Myung-chul, CEO of HB Tech, Vietnam, said, “The commerciality of Hyunsung Autotech's all-round cooker is good.

Kim Chang-soo, CEO of Hyunsung Autotech Co., Ltd., said, “The Gwangju co-brand was recognized by Gwangju Metropolitan City and became a positive factor in the marketing process.” “The fact that we can continuously receive overseas market development support and follow-up quality management is That's an advantage. ”

Lee Byung-hoon, Deputy Mayor of Culture and Economy, said, “It is significant that we have been striving to bring about the difficult consumer electronics industry.” “We have overcome the limitations of product development and marketing of local SMEs through co-branding. We will actively support them to have self-sustainability. ”

Gwangju co-brand (CITY OF PEACE) has been strategically promoted by Gwangju City in 2016 to find a way for the local home appliance industry by converting the large home appliance industry ecosystem into a finished product production system in response to the overseas transfer of large home appliance production lines. It is a business.

Gwangju-si is supporting one-stop management throughout the entire life cycle from product development to quality certification and marketing in collaboration with Gwangju Techno Park in order to increase brand awareness and reliability.

The company plans to concentrate on supporting the promotion and sales of co-branded products by developing brand naming, building and operating an online homepage and online shopping mall, and installing and operating a Gwangju co-brand public relations hall.

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