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Gwangju's excellent products, brand wings!
Gwangju Co-Brand (ip:)
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  • Date 2019-10-12
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Gwangju's excellent products, brand wings!
-'CITY OF PEACE' with the image of peace
-Gwangju Metropolitan City's first joint brand development 19 products Kim Dae-jung Convention Center Exhibition
- Gwangju産excellent co-promote products and global marketing real start
(Future Industrial Policy Bureau, 613-3820)

○ went full on brand marketing for quality products in Gwangju is produced in the region.

○ Gwangju developed 'Gwangju joint brand' to enhance the brand image of local home appliance companies and promote sales, and made its debut on the market with the product exhibition at KBC Architecture Expo on the 22nd at Kimdaejung Convention Center. Said.

○ The development of the brand as a combination of 'brand symbol' and 'CITY OF PEACE' (slogan) and 'GWANGJU CO-BRAND' (logotype) in one form,
▲ brand symbol symbolic image of Guangzhou Peace and Guangzhou Industrial Products Challenge, rise and development
▲ CITY OF PEACE (slogan) means Gwangju and value and spirit
▲ GWANGJU CO-BRAND (logo type) contains the meaning of Gwangju industry brand name.

○ The brand development was completed in May last year after establishing a development plan in May, and following the June service.

○ This is a regional joint trademark that indicates that the product is a good product produced in Gwangju and that the product can be trusted by consumers. It will be applied to home appliances first and then expanded to the entire Gwangju local industry.

○ In addition, 19 co-branded products of Gwangju-type co-brand companies were presented at this exhibition.

○ As part of the Gwangju-type co-branding project that local companies have pursued to reduce dependence on large companies and improve profitability since last Samsung Electronics line, local home appliance companies have excellent production capabilities and products, but plan products for their own products. The company has been promoting joint brand development to overcome the limitations of market entry and raise awareness by actively utilizing it for joint promotion and marketing.

○ Exhibitors and products include ▲ In-A Haedong Range, LED TV ▲ Kwangjin Industrial UV Kitchen Sterilizer, Standby Power Vehicle Outlet, Air Cleaner ▲ DK Range Hood, Air Purifier, Dehumidifier ▲ Galaxy Range Hood ▲ Link Optics LED Skin Care ▲ Ilex Gas Timer ▲ CNT Clothing Dryer ▲ Sendori Air Circulator ▲ Darwin Ds Smart Plug, Smart Multi Tap ▲ Ideas Shoe Sterilizer Dryer ▲ Kumkang Life Science Smart Electric Boiler, Electric Hot Water Mat, etc. .




○ In order to increase brand awareness and consumer trust, Gwangju-si operates a management and operation council with Gwangju Techno Park for one-stop promotion from product development to quality certification and marketing. Plan to promote.

○ Park Jung-bae, a representative of Gwangjin Industrial Co., Ltd., who participates in the co-branding business, said, “There are many difficulties in developing a product market with the power of a company.” It is expected to be of great help. ”

○ Gwangju City officials also said, “The Gwangju-type joint brand will not only save the company, but also promote the value and spirit of Gwangju, and create synergy effects promoting the excellence of quality produced in Gwangju.” We will spare no effort and support to use the brand. ” <End>


Gwangju admin@gwangju.go.kr

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