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Gwangju Co-Brand (ip:)
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  • Date 2019-10-12
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“Gwangju co-branded product is excellent”


| Gwangju-si meets with builders of co-branded products

| Representatives from 35 construction companies and 17 Gwangju joint brands

| Youngmu Construction Co., Ltd.- Signed a purchase contract with Ina Co., Ltd. worth KRW 180 million

| Gwangju-city council takes the lead in securing local SME products

| Lee Yong-seop market “Securing co-brand channels and expecting mutual growth of local midsize companies and construction companies”


Gwangju Metropolitan City held the Gwangju Co-branded Participating Company and Local Contractors' Day at the Gwangju Institute of Science and Technology to establish a self-sustaining environment and to secure a stable market.


The event included 35 construction companies including Hoban Construction, Jungheung Construction, and Youngmu Construction Co., Ltd. and Gwangju Co., Gwangju Techno Park, Gwangju Chamber of Commerce, etc. With the participation of the participants, the company participated in the introduction of participating companies in Gwangju co-brand, product description and exhibition, individual consultation with construction companies, and on-site purchase contract.


In particular, In-A Co., Ltd. and Youngmoo Engineering & Construction Co., Ltd. signed a purchase agreement worth KRW 180 million at the site.

It is a contract to purchase Ina's smart microwave and clothes dryer products from Youngmu Construction Co., Ltd. in Osan Youngsan Fatad, 404 households in Osan, Gyeonggi-do, 29 floors above ground.


Gwangju co-brand (CITY OF PEACE) is a project that Gwangju City is strategically pursuing in order to find a way for the local home appliance industry by converting the large home appliance industry ecosystem into a finished product production system in response to the overseas transfer of large home appliance production lines in 2016. to be.


Gwangju-si signed a win-win agreement with local construction companies to secure sales of corporate products that participated in the Gwangju co-brand. The company is pursuing a policy to diversify local small and medium-sized business owners by requiring local builders to purchase finished products first.


Also, in order to create a natural ecosystem for the local home appliance industry, including co-brands, the company is making various efforts to listen to the difficulties of visiting local home appliances companies, and to request autonomous districts and education offices to utilize local products.


Gwangju City, in cooperation with the city council, held a round-table conference with councilors including Kim Dong-chan, Hwang Hyun-taek, Chairman of the Industrial Construction Committee, and Ban Jae-sin, to make a co-branded product purchase and local product purchase atmosphere.


In connection with this, we plan to purchase 335 air purifiers in Nam-gu through local limited bidding by requesting public institutions such as schools to purchase superior products such as SME air purifiers.


Yong-seop Lee said, “Small and medium-sized companies in Gwangju are producing high quality products as well as large companies, but they are having difficulty in expanding their sales because of their low brand recognition.” We will actively support the Gwangju city level to revitalize the local economy. ”


“The home appliance industry is planning to invest 300 billion won to foster eco-friendly air industry in an industry that is rapidly emerging due to the deterioration of air quality such as ultra fine dust and yellow dust.” "We are seeking new ways for the local consumer electronics industry to enhance the competitiveness of local companies through joint research between local companies and local companies."

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