Gwangju Co-Brand

13 media outlets including Mudeung Ilbo

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“The region joins in revitalizing 'Made in Gwangju'.”

Gwangju co-branded small and medium-sized companies and local builders joined hands to secure sales of local excellent products. As a place to check the competitiveness of local SME products beyond win-win, we are looking forward to building a self-sustaining industrial ecosystem to be a stepping stone for shared growth.

The Gwangju Institute of Science and Technology held a meeting with Gwangju co-brand (CITY OF PEACE) participating companies and local construction companies to build a self-sustaining environment and secure stable sales.

The event was organized by Gwangju City, Gwangju Techno Park and Gwangju Chamber of Commerce and Industry. Participated. The event consisted of Gwangju co-brand introduction, product description and exhibition of participating companies, individual consultation with construction companies, and on-site purchase contract.

In particular, In-A Co., Ltd. and Young-Mu Construction Co., Ltd., a co-brand participating company, formally signed a contract to purchase products worth KRW 180 million, including In-A's smart microwave oven and clothes dryer.

Construction officials were interested in exploring co-branded products before the event, asking questions and using them. Gwangju Mayor Lee Yong-seop participated in the event and carefully examined the products and expressed his willingness to support them.

In front of the LED planter developed by M.O. Green, the market said, “It is Made in Gwangju.” When the official said, “It is written as Made in Korea,” it created a friendly atmosphere.

The market emphasized that this event will promote the acquisition of co-brand channels, support the growth of construction companies and SMEs, and vitalize the local economy.

Prior to the event, Bae Tae-Rang, the planning director of Humer Co., which produces eco-friendly thinkcare products, said, "Our products are recognized for the technology that buyers come from China and Japan." I hope the builders will participate. ” "We have prepared a letter of intent for pre-purchase today," he said. "If only one contract is signed, it will help to break through the market by creating a domino effect."

However, despite the planned purchase of the exhibited products or co-branded products introduced by the host, the purchase contract was not actually made, but there were various possibilities.

A Gwangju Techno Park official said, “At one of the construction companies, we learned about Gwangju co-branded products on this day and expressed our intention to actively consider purchasing.” I think it will be. ”

Company D, a co-brand participating company, said, “It was unfortunate that we had no performance and had no opportunity to explain in detail unlike expectations, but it was important to introduce the product.” “Next, we provided clear purchasing consultation such as one-to-one matching between construction companies and companies. I want to make it possible. ”

In 2016, Gwangju Co-brand (CITY OF PEACE) is strategically pursuing Gwangju City to find a way for the local home appliance industry by converting the large home appliance industry ecosystem into a finished product production system in response to the overseas transfer of large enterprise home appliance production lines in 2016. It is a business. The Gwangju co-brand side is trying to secure local small and medium sized businesses by signing a win-win agreement with local construction companies. The company plans to concentrate on supporting the promotion and sales of co-branded products, such as the installation and operation of the Sam-Sup Lee reporter.